[2024] Pass Key features of Marketing-Cloud-Developer Course with Updated 196 Questions [Q53-Q69]

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[2024] Pass Key features of Marketing-Cloud-Developer Course with Updated 196 Questions

Marketing-Cloud-Developer Sample Practice Exam Questions 2024 Updated Verified

Obtaining the Marketing-Cloud-Developer certification can provide numerous benefits to the candidate. It can help them stand out in a competitive job market and increase their earning potential. Salesforce Certified Marketing Cloud Developer Exam certification is particularly valuable for individuals who work in marketing automation, Salesforce consulting, or as independent developers. In addition to the career benefits, obtaining the Marketing-Cloud-Developer certification can also provide personal satisfaction and a sense of accomplishment.

Salesforce Marketing-Cloud-Developer Certification Exam consists of 60 multiple-choice questions, and individuals have 105 minutes to complete the exam. Marketing-Cloud-Developer exam is administered by Kryterion, a third-party testing provider. Marketing-Cloud-Developer exam is available in English and costs $400 USD. Individuals who do not pass the exam on their first attempt can retake the exam after a 24-hour waiting period.

Q53. Certification Aid wants to automate the import of zipped files into a Data Extension. The zip files are placed on the Marketing Cloud Enhanced FTP server every night. Which activity is needed before those files can be imported? Choose 1.

File Import activity

Data Extract activity

Data Extension Import activity

File Transfer activity

Q54. A marketer is planning a weekly promotionalsend.
Which two types of data extensions could be sent to?
Choose 2 answers

Synchronized Data Extension

Sendable Data Extension

Salesforce Data Extension

Send Log Data Extension

Q55. A developer wants to extract tracking data from the Market Activity in the user interface.
Which option would be available to extract the data”?

Automation Studio

Journey Builder

REST API

Q56. Northern Trail Outfitters uses a Send Log and sends more than one million emails per day. They want to execute daily reports on all subscriber activity without impacting send performance.
Which set of best practices should be implemented”

Add a data retention policy to the Send Log. then run reports from the Send Log data extension.

Add a data retention policy to the Send Log. then run reports from the _Opens data view.

Copy new Send Log records to an Archive data extension, then run reports from the Archive data extension.

Copy new Send Log records to an Archive data extension, then run reports from the Send Log data extension.

Q57. Northern Trail Outfitters has created subscriber attributes including AGE underProfile Manager within their Enterprise 2.0 account.
How would a developer retrieve subscribers over 30 years of age?

The data cannot be retrieved with a query

Create a filtered Group of subscribers with AGE more than 30

Create a query thatreferences the _Subscribers data view

Create a query that references the _EnterpriseAttribute data view

Q58. A developer wants to include an AMPscript if/else statement in an email to satisfy the condition “if the subscriber’s tier is not premier then display heading encouraging them to upgrade.” The tier value has already been set as variable named @level. How should the developer write this AMPscript conditional statement?

%%[IF @level == ‘premier’ THEN SET @message = You are premier member

” ENDIF IF @level == ‘premier’ THEN SET @message = ‘Upgrade to premier now

‘” ENDIF]%% %%=v(message)=%%%%=IF(@level IS ‘premier’, Upgrade to premier now! You are a premier member%%=IIF(@level = ‘premier’, ‘You are a premier member!’, Upgrade to premier now!

%%=IIF @level == premier, You are a premier member” Upgrade to premier now!

%%IF(@level == ‘premier’) THEN ‘Upgrade to premier now!’ ELSE ‘You are a premier member’ ENDIF]%%

Q59. A developer is using the legacy endpoint www.exacttargetapis.com and hasbeen asked to switch to Tenant Specific Endpoints (TSEs). What is a benefit of switching to TSEs?

A longer lasting OAuth token

API calls will no longer fail

Gain access to TSE-specific REST routes

Improved API performance

Q60. A developer, who is new to Marketing Cloud, needs to design a landing page for a new customer. They choose to use Server-Side JavaScript (SSJS) due to their extensive knowledge of JavaScript from previous projects.
Which two features would the developer be able to leverage in their Server-Side code? Choose 2 answers

Wrapping of AMPscript inSSJS code

Direct modification of the DOM

External Libraries to extend functionality

Include Try/Catch blocks within the code

Q61. A developer wants to build an email that dynamically populates the physical address of a company’s locations using the variable ©address. The deployment goes to millions of subscribers and the developer wants the fastest possible performance.
Which AMPscript solution should be recommended?

%%[ SET @address = field(Lookcup(“Building_Locations”/ “Address”, “Id”,@Id), “Address”) ]%%

%% [ SET @address – field(Row(LookupRows(“Building_Locations”, “Address”,”Id”), 1),”Address”) ]%%

%%; SET @address = LookupRows(Building_Locations”, “Address”, “Id”) ]%%

%: SET @address = Lookup(”Building_locations”, Address”, ”id”@id) ] %%

Q62. A developer wants to create an HTML table where rows will alternate background colors between white and red.The developer does not know how many rows will be sent within each email, and decides to use a loop and assigns the RowCount() of the table rows to the variable @numerator. What is the recommended AMPscript logic to determine the background color of each table row within the loop?

%%[IF DIVIDE(@numerator,2) =1 THEN SET @color = ‘Red’ ELSE SET @color = ‘White’ ENDIF]%%

%%[IF SUBSTRING(DIVIDE(@numerator,2),1) = 1 THEN SET @color = ‘Red’ ELSE SET @color =
‘White’ ENDIF]%%

%%[IF @numerator/2 = 1 THENSET @color = ‘Red’ ELSE SET @color = ‘White’ ENDIF]%%

%%[IF MOD(@numerator,2) = 1 THEN SET @color = ‘Red’ ELSE SET @color = ‘White’ ENDIF]%%

Q63. A particular data extension need to be configured to store six months of data.
How shoulddata retention be added to the data extension in Email Studio?

Run a query to overwrite the rows with six months of data

Import a file to overwrite the rows with six months of data

Create a new data extension that includes data retention settings

Update the data extension configuration to include data retention settings.

Q64. A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2 answer

The send fails

The email is not sent to the particular subscriber

An error message is sent to the From Address used in the email

The send is retried

Q65. Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page.
When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.

AMPscript to create Salesforce record, SSJS for form handling.

SSJS to create Salesforce record, AMPscript for form handling.

AMPscript for whole functionality.

SSJS for whole functionality.

Q66. A developer identified a use case where a triggeredsend of an email is needed. The developer already successfully set up authentication with a Client ID and Client Secret has used them in several REST calls.
When the REST call is made, a “401 Unauthorized” error is returned. What is the first thing the developer should check?

The send permissions have been granted for the Client ID and Client Secret within Installed Packages.

The email interaction has been started

The automation permissions have been granted for the Client ID and Client Secret within Installed Packages.

The email interaction has been published.

Q67. Northern Trail Outfitters (NTO) uses a numeric identifier for Subscriber Key. Customer data is stored in a data extension with the Subscriber Key set as a Primary Key.
Which step is required for NTO when creating relationships for this data extension in Data Designer’

Link the Contact ID to the Subscriber Key when creating the relationship

Use a one-to-one cardinality when creating the relationship

Link the Contact Key to the Subscriber’s email address when creating the relationship

Set Subscriber Key as a text data type before linking the data extension to Contact Key

Q68. A developer wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include record which contain a phone number. Each of the following flied contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true (Data Type = Boolean) -ValidPhone is ‘true’ (Data Type = Formula(Boolean)) -ContactType equals ‘Phone’ (Data Type = Text). Which field could be used to select a subset of records in the synchronization configuration?

ValidPhone

Phone

ContactType

PhoneExists

Q69. A developer receives a 401 Unathorized HTTP status message from a REST API request. What is the reason for this error?

The account lacks theprivileges necessary to perform the request

The access token was not found in the request, or it is invalid or expired

OAuth is not supported for the requested resource

API requests are temporarily blocked due to too many concurrent requests.

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