CRT-550 Practice Exam and Study Guides – Verified By TestSimulate Updated 294 Questions [Q53-Q69]

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CRT-550 Practice Exam and Study Guides – Verified By TestSimulate Updated 294 Questions

2022 Updated Verified Pass CRT-550 Study Guides & Best Courses

Q53. When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

Create a new Attribute Group referencing all email address fields in Data Designer.

Create a new Import to populate subscriber email addresses into All Subscribers.

Add all email address fields into the Mobile Application and Predictive Intelligence Applications.

Add all email address fields into the Contact Configuration screen in the correct order

Q54. Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

Create a new business unit for the new brand.

Request a second SAP for the existing business unit.

Request a Private Domain to be added to the existing business unit.

Implement a new SSL Certificate for the new brand.

Q55. A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a “Version” data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers

Will a lookup table is needed for a dynamic From Name?

Will customers be able to sign up for the loyalty program at the store?

Is the purpose of these emails for acquisition or retention or transactional?

Will “Version” values/meanings change, precluding reusable AMPscript?

Q56. Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers

Long and Short Codes are not available for all countries.

NTO would be charged by mobile operators directly for messages.

Inbound messaging only works with local Long or Short Codes.

Not all countries are supported by MobileConnect.

Opting in for messages can only be done via inbound message.

Q57. For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

Journey Builder Decision Splits provide a method to access data of Tokenized data natively.

Personalization Strings still allow PII to be displayed within an email.

Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

Tokenized Sending should be combined with field-level data encryption for additional security.

Q58. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?

HTML

SSJS

AMPscript

SQL

Q59. Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?

They should have one dedicated IP address for every 100,000 messages send per month.

They should have a shared IP since their volume is under 500,000 messages per month.

They should have one SAP for transactional sends and another for commercial sends.

They should send at least 250,000 messages per month to maintain their sender reputation.

Q60. Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers’ shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One

Import a file of logged-in customers into NTO’s existing abandoned cart journey in Journey builder.

Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

Create a user-initiated message to logged-in customers to send once the website is restarted

Create and send an apology email that includes a discount for a future purchase to all customers.

The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.

Q61. A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

The consultant should enable deep linking in the Marketing Cloud Connect configuration.

Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

Q62. What are data extension data retention policies?

Settings to “soft” delete all data in a Data Extension so there is no data loss.

Settings to control when a data extension creates a back-up of the data it contains.

Settings to define when a data extension or the data within the data extension is deleted.

Settings to prevent users from deleting a Data Extension created by another user.

Q63. A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?

Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

Q64. Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

Select ‘Normalize Phone Number* in Journey settings.

Format the phone field in Salesforce as +l[phonenumber],

Select ‘US’ as the sending country in SMS activity.

Configure the phone field in Salesforce as US locale.

Q65. Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

Keyword opt in and SMS Messaging

Smart Capture and Triggered email messaging

CloudPages opt in to Event Journey

Existing Email Event Notification Subscription

Q66. A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

Run a SQL Query at 12:30 a.m. to create a suppression list.

Run an Import Definition at 12 a.m. to create a suppression list.

Create a Journey Goal to exit subscribers from the Journey.

Create and enable a BLOCKOUT window In MobileConnect.

Q67. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called ‘Shipments’ and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

The Shipment object is on the Account Related List.

There is a Master Detail Relationship from Contact to Shipment.

The Shipment object requires a Lookup to Lead or Contact.

An Apex Trigger is created on the Shipment object.

Q68. How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social?
Choose two.

Marketing Channel Manager Role

Regional or Local Administrator Role

Marketing Cloud Administrator Role

Email marketing manager role

Q69. A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)

Get existing records updated with new Keys sourced from Sales Cloud instance.

Identify what key the customer wants and have the MC Contact model control it.

Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.

Purge the current records and carry on with new keys sourced from Sales Cloud.

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How to study the CRT-550 Exam

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How to study the CRT-550 Exam

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