Get Real Marketing-Cloud-Account-Engagement-Specialist Quesions Pass Salesforce Certification Exams Easily [Q25-Q42]

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Get Real Marketing-Cloud-Account-Engagement-Specialist Quesions Pass Salesforce Certification Exams Easily

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QUESTION 25
Identify the differences between default and custom roles.

Default roles are included with Marketing Cloud Account Engagement

Custom roles can be edited

Default roles can be edited

Default roles can be deleted

Custom Roles can be created from scratch

Custom roles can be created from a default role

Default roles are included with Marketing Cloud Account Engagement

QUESTION 26
LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?

The prospect is marked as optad out.

The prospect is removed from the recipient list

The prospect is removed from the suppression list

The prospect is removed from both the suppression list and the recipient list.

QUESTION 27
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.

True

False

QUESTION 28
How can you preview/test matches for automation rules before you run them?

Run the automation rule to see how many matches there are.

Use the automation preview option.

Create a list and see how many prospects are affected.
You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules – often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule’s actions applied to them.

QUESTION 29
Which list email report metric represents the total number of emails minus hard and soft bounces?

Total Opt Outs

Total Sent

Total Queued

Total Delivered

QUESTION 30
LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

Total Submissions

Conversions

Total clicks

Unique Submissions

QUESTION 31
What list email or email template report deliverability metric could indicate an unverified sending domain?

Forward count

Hard bounces

Skimmed percentage

Total queued

QUESTION 32
Which trigger step would a user place in an engagement studio program to look for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page?

Landing page trigger

Custom redirect trigger

Form trigger

Activity trigger

QUESTION 33
What is a difference between a dynamic list and a static list?

You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list

You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list

You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added

Dynamic lists are retroactive while a static list cannot be retroactive

QUESTION 34
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Day 4

Day 3

Day 0

Day 5

QUESTION 35
What is a good bounce rate?

Less than 5%

More than 20%

Less than 10%

More than 10%

QUESTION 36
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement.

The Opportunity must have the “Marketing Cloud Account Engagement” record type.

The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.

The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

QUESTION 37
A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

Use a segmentation rule to add prospects to a list

Use a dynamic list to add prospects to a list

Use a completion action to add prospects to a list

Use an automation rule to add prospects to a list

QUESTION 38
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer

Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity ::
greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than
:: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a segmentation list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects.

Create a dynamic list that matches prospects with the criteria Prospect time: last activity: greater than:
180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects

QUESTION 39
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.
What is a recommended way to create this type of list?

Use a completion action on the form to automatically add anyone who completes it to the list.

Use a dynamic list that matches prospects as they complete the form.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

Use table actions to add prospects who have completed the form to the list.

QUESTION 40
How can you set a prospect’s first touch campaign?

Using automation rules.

Using completion actions

None of the above

Using segmentation rules.

QUESTION 41
Which Salesforce field type is unsupported for syncing with Marketing Cloud Account Engagement?

Lookup

Picklist

Number

Formula

QUESTION 42
LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect’s Audits tab to help determine what updates were made?
Choose 3 answers

The Lifecycle Report filtered by timeframe

The prospect fields that were updated

The amount of time the prospect spent viewing the website

The lists that that prospect was added to or removed from

The data and time when a prospect was assigned

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